Vaccine Confidence Resources

This page includes a number of vetted resource to equip, inspire, and inform the museum and library community as they develop and implement programs and activities to advance vaccine confidence in their communities. We will continue to add evidence-based resources from trusted sources as they are developed and made available by Communities for Immunity partners and collaborators.
Vaccines & US

Vaccines & US

This Smithsonian-led initiative offers basic information about COVID-19 and vaccinations, educational resources including activities for young people, and examples of community outreach programs.
Vaccinate with Confidence

Vaccinate with Confidence

These resources from the Centers for Disease Control and Prevention include suggested strategies for discussing vaccinations, sample messages for social media, and advice on how to find credible information about vaccines.
Health Action Alliance

Health Action Alliance

Coalition bringing together business to strengthen vaccine acceptance, advance health equity, and rebuild public health. Led by the Ad Council, Business Roundtable, CDC Foundation, de Beaumont Foundation, and the Robert Wood Johnson Foundation.

It's Up To You

It's Up to You

This vaccine education initiative from the Ad Council and COVID Collaborative features a variety of resources to encourage audiences to stay informed about the latest vaccine information:

We Can Do This

We Can Do This

This public education campaign from the U.S. Department of Health and Human Services is designed to increase confidence in COVID-19 vaccines and reinforce basic prevention measures, including a collection of shareable resources and outreach tools in more than ten languages. The site also includes a map of COVID-19 vaccine hesitancy by county across the United States.

The Network of the National Library of Medicine at the National Institutes of Health has compiled a number of resources that may be helpful for advancing vaccine confidence:

REALM Project

REALM Project

REopening Archives, Libraries, and Museums (REALM) is a research project conducted by OCLC, the Institute of Museum and Library Services, and Battelle to produce and distribute science-based COVID-19 information that can aid local decision making regarding operations of archives, libraries, and museums. Selected resources:


Please note that the resources and websites referenced here were created by other public and private organizations, and inclusion does not necessarily imply endorsement by
Communities for Immunity or any of the partnering organizations and funders. In addition, because COVID-19 is continuously evolving, you are encouraging to consult with Federal, State, tribal, territorial, and local public health officials to ensure information is still current.